Sixty Nine: WSJ Price Increase

Has anybody noticed that the WSJ increased its delivered subscription price by 300%? Has anybody not noticed that the WSJ has taken on a tabloid patina since Rupert took over? Does anyone really care about the WSJ anymore? I can't decide if the Journal is smart to max out its revenues before the inevitable (the end of print journalism) hits the fan, or if the Journal is run by oafs who are inadvertently and incompetently accelerating the process.