Eighty Six: More Merrill

OK, so this is my third ML post today, but geez, you can't get away from this Sallie K advertising blitz. Now I'm wondering who is benefiting from this ocean of advertising dollars. Agencies, production houses, buyers of pages, air time, pop ups, billboards, all are garnering ML payments. "help2" is obviously the brainchild of some addled ad account exec who has convinced Sallie K that this campaign will polish her otherwise spectacular career failures. Good luck.