My name is Sallie Krawcheck, and I have a proven track record of helping Citigroup lose $27 billion. That's why I was selected to run what's left of Merrill Lynch at BAC. You see, ML also lost $27,000,000,000 in 2008, so it's not exactly a stretch for me. I mean, I think I've got this down. Here are some of my advertising ideas:
I lost it before, and I can lose it again.
We lost $27 billion of our own; now we want to lose yours too.
27 billion reasons to invest your life's savings with us.
Seriously, we really think we can lose less than $27 billion this year.
Don't you think I'm cute? Please give me your money.
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