This morning I watched an ad for the IBEW on CNBC. I called a long term IBEW member who runs a large commercial electrical contracting company. I asked him what possible benefit could accrue to IBEW members from advertising on CNBC. My friend answered: "Absolutely none." It turns out that there is a special assessment against employers who are forced to pay into a fund for activities like these bizarre ads.
I also have seen more and more advertising for trade associations, especially realtors.
My non-scientific analysis and conclusion is that when organization start making idiotic expenditures like this, it is generally a sign that the stupid money is coming back into markets of all types. Advertising markets, stock markets, real estate markets. The suckers always come in at the end and get fleeced.
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