Twenty: CBS (Probably) Dumps Couric

The obvious question is: What took so long? I suppose the first thing to understand about network "news" is that these productions have extremely minimal "news" value, as they are primarily entertainment and editorial in nature. The days of the media as a "reporter" of facts and events are long gone. As is commonly understood, the primary purpose of the "news anchor," whether on a national or local show, is to attract a certain demographic of viewer, thereby allowing the media company to charge proportionately more for its advertising. A secondary purpose, depending on the media outlet, is to present the "news" in such a way as to invisibly sway public opinion, while appearing to be neutral.

When CBS hired Ms. Couric, it was also widely understood that she was being hired because she was: a) female, b) a household name by virtue of her role as a host of the Today Show on NBC, and c)inoffensive (and hopefully attractive) to the desired advertising audience. Unfortunately for the inept and incompetent network managers at CBS (and of course CBS shareholders), the majority of the audience of the CBS Evening News and the other network news shows, has yet to comprehend that the producers of these "news" shows don't give a rat's behind about the news, and instead are simply trying to shove pretend "news" down viewers throats, while drug companies try to convince the same viewers that they need a lot of drugs to be happier, healthier, richer, and better looking. So the objectives of the network execs and the advertisers are both totally frustrated, because the audience still thinks they seeing and listening to an objective presentation of the news. And what the audience does fully comprehend, is that Katie Couric has as much connection to serious news as the the average Joe has to brain surgery.

So the CBS bald-faced attempt to skip the charade of pretending to present "news" has failed because the audience they think is too stupid to listen to real news and form their own judgments and opinions, has done exactly that.